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From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012)

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Аннотация

Докладчик
Adrian Reed

Business stakeholders don’t always understand the need for good quality Business Analysis on their projects. The BA discipline is often misunderstood and it can be difficult to articulate the value that we add. There are many commonly held myths about business analysis:

  • Anyone can do it
  • BAs are «bureaucrats» who stop or slow down change

In this presentation, Adrian Reed, a UK Based Lead Business Analyst will present a case study explaining how the value of the BA role has been promoted within a Financial Services organisation.

He’ll share the successes and challenges and you’ll hear how:

  • Reputation and credibility were built with business stakeholders
  • Business Analysis certification was used to develop and show the capabilities of the BA team
  • Knowledge was shared and exchanged with other organisations
  • The value of the BA role was articulated to exec members with a powerful visual presentation
  • A «partnership model» was developed with a business unit who had not previously engaged with BAs or the Change team
  • The role the International Institute of Business Analysis (IIBA) plays in strengthening the BA community
  • You’ll hear how, over time, sceptics became advocates!


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Слайды

From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf From scepticism to advocacy. Proving the value of BA role (Adrian Reed, AnalystDays-2012).pdf

Примечания и отзывы

По сути, весь его доклад был посвящен тому, как в компании Skandia исторически развивался организационный центр бизнес-аналитиков и как они доказывают клиентам и своим же сотрудникам, насколько полезны бизнес-аналитики и архитекторы в решении бизнес-проблем. Докладчик выступал четко и уверенно – был явно заметен обширный опыт в подобных выступлениях. Наиболее удачной метафорой было сравнение схемы лондонского метрополитена с достижением целей проекта (если вкратце, то есть много веток, по которым можно прийти к желаемому результату, но, как и при поездке в метро, можно выбрать сложный и неудачным по тем или иным параметрам путь; бизнес-аналитик же всегда укажет товарищам верную дорогу). Честно говоря, кроме презентации для потенциальных клиентов в виде карты метро о том, чем им может пригодится бизнес-аналитик, ничего полезного мы для себя не вынесли. Но послушать именитого гостя было все же интересно.

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